If you’re considering using Apple search ads to promote your app, you might be wondering how much they cost. The answer, unfortunately, isn’t as simple as a fixed price per ad. Instead, Apple search ads cost vary depending on a number of factors, including the type of ad you’re running, the keywords you’re targeting, and the level of competition for those keywords.
That said, Apple search ads generally fall into one of two pricing categories: cost per tap (CPT) or cost per thousand impressions (CPM). CPT ads are charged based on the number of times users tap on your ad, while CPM ads are charged based on the number of times your ad is shown.
Generally speaking, CPT ads are going to be the more expensive option, but they can also be more effective since you’re only paying when someone actually interacts with your ad. CPM ads, on the other hand, are less expensive but you run the risk of your ad being shown to users who may not be interested in what you’re offering.
The bottom line is that Apple search ads cost will vary depending on your specific needs and goals. But with a little bit of research, you should be able to find a pricing option that fits your budget and provides the results you’re looking for.