If you’ve been involved in the SEO world for any length of time, you’ve probably heard of “negative SEO.” But what is it, really? And how can you protect your website from it?
In a nutshell, negative SEO is the practice of using black hat techniques to try and lower the ranking of a competitor’s website. This can be done by building spammy links to their website, creating fake social media profiles that link to their site, or even writing negative reviews about them online.
While it might sound like a good way to take down your competitors, negative SEO is actually a very risky strategy. Not only is it against the terms of service of most search engines, but it can also backfire on you if you’re not careful. If you’re caught engaging in negative SEO, you could be penalized by the search engines or even banned from using their services altogether.
So how can you protect your website from negative SEO? The best defense is a good offense. That means proactively monitoring your website for signs of malicious activity and taking steps to remove any bad links or reviews that you find. You should also keep an eye on your competitors to see if they’re using any shady techniques against you.
If you think you might be a target of negative SEO, the best thing you can do is reach out to a reputable SEO professional for help. They’ll be able to identify any potential threats and help you take steps to protect your website.