No META description has been specified, so search engines will display copy from the page instead. Make sure to include your keywords in the content to help improve your ranking!
If you’re like most people, you probably don’t give much thought to the META description on your web pages. After all, it’s just a short piece of text that describes what the page is about, right?
Wrong! The META description is actually one of the most important elements on your page, and can make or break your chances of ranking well in the search engines.
Here’s why: when someone searches for something in Google, the META description is one of the first things they see. If your description is well-written and relevant to what they’re looking for, they’re more likely to click through to your site.
On the other hand, if your META description is poorly written or irrelevant, they’ll simply move on to the next result.
So how do you write a good META description? Here are a few tips:
- Keep it under 155 characters – that’s the maximum length that Google will display in their search results.
- Make it relevant to the page – don’t stuff keywords in there just for the sake of it.
- Use persuasive language – try to entice the reader to click through to your site.
Following these tips, you can make sure that your META descriptions are helping you attract more traffic from the search engines. So don’t neglect them – they could be the difference between success and failure!
The article was written by Evgeny Zakharov,
an author who has been writing for years and knows his stuff inside out!