Google ads are one of the most popular and effective forms of online advertising. However, many small businesses don’t have the time or knowledge to make the most of this powerful marketing tool. This is where AposTraff comes in. 

We are a Google Certified Partner agency that specializes in helping small businesses get the most out of Google Ads. We will work with you to create a custom Google Ads campaign that is tailored to your specific business goals. Contact us today to learn more about how we can help you grow your business with Google Ads.

Google adwords vs facebook ads small business

There are a lot of small businesses out there that are wondering which is better for them – Google AdWords or Facebook Ads. The answer, of course, depends on a number of factors. Here’s a quick rundown of the pros and cons of each platform to help you make the best decision for your business.

Pros

Google AdWords Pros

  • You can target people based on what they’ve searched for on Google, so you know they’re already interested in what you have to offer.
  • AdWords is great for reaching people who are actively searching for your product or service.
  • Google is the largest search engine in the world, so you’ll have a huge potential audience.
Cons

Google AdWords Cons

  • Google AdWords can be expensive, particularly if you’re in a competitive market.
  • You need to have a good understanding of how the platform works in order to be successful. There’s a bit of a learning curve.

Facebook Ads

Facebook Ads can be a great tool to reach out to potential customers on Facebook. However, before you create an ad, it’s important to understand how Facebook Ads work and what the different options are.

Pros

Facebook Ads Pros

  • Facebook Ads are less expensive than Google AdWords, on average.
  • You can target people based on interests, demographics, and behaviors. This allows you to be very specific with your targeting.
  • Facebook Ads reach a huge audience – there are over 2 billion active users on the platform.
Cons

Facebook Ads Cons

  • Facebook Ads can be less effective than Google AdWords for reaching people who are actively searching for your product or service.
  • You need to have a good understanding of how the platform works in order to be successful. There’s a bit of a learning curve

So, which is better for your small business – Google AdWords or Facebook Ads? The answer depends on your specific needs and goals. If you’re looking to reach people who are actively searching for your product or service, Google AdWords is a great choice.

However, if you’re looking to target a specific audience with laser precision, Facebook Ads may be a better option. Whichever platform you choose, make sure you take the time to learn how it works before you start spending money on ads. Good luck!

Google ads

Google ads can be a great way to generate leads for your small business. But how much do they cost?

The average cost per click (CPC) for Google Ads is $2.69, but it can vary depending on the keywords you’re targeting and the competitiveness of your industry.

The average small business spends $9,000 per month on Google Ads, with the majority of that going towards search ads.

If you’re thinking about using Google Ads for your small business, it’s important to know how much it will cost you.

The average CPC is a good starting point, but keep in mind that your actual costs may be higher or lower than this depending on your keywords and industry.

Evgeny Zakharov

The article was written by Evgeny Zakharov,

an author who has been writing for years and knows his stuff inside out!